Master in Sales Management and Marketing

Master in Sales Management and Marketing

Overview

Unify sales leadership with modern marketing—pipeline design, key account management, and measurable growth across channels.

What You’ll Learn

  • Go‑to‑market strategy & segmentation
  • B2B/B2C funnels & pipeline governance
  • Key account management & negotiations
  • Brand strategy & positioning
  • Content, social & performance marketing
  • Sales enablement & automation (CRM)
  • Pricing, promotions & profitability
  • Forecasting & revenue operations

Program Details

  • Duration: 12 months
  • ECTS: 60
  • Language of Instruction: Spanish
  • Mode: 100% Online (synchronous and/or asynchronous)
Key Benefits
  • Spanish Language Proficiency (C2)
  • ATEEN Recognition
  • ASEP Recognition
  • OPSYD Recognition
  • Full support for assignments & exams
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