Master in Digital Marketing and Analytics
Overview
Plan and execute full‑funnel digital marketing, combining brand, content, paid media, and analytics for measurable growth.What You’ll Learn
- Brand strategy & messaging
- Content, SEO & link earning
- Paid search, social & programmatic
- Web analytics & attribution
- Conversion rate optimization (CRO)
- Marketing automation & CDPs
- Privacy‑safe measurement
- Growth playbook capstone
Program Details
- Duration: 12 months
- ECTS: 60
- Language of Instruction: Spanish
- Mode: 100% Online (synchronous and/or asynchronous)
Key Benefits
- Spanish Language Proficiency (C2)
- ATEEN Recognition
- ASEP Recognition
- OPSYD Recognition
- Full support for assignments & exams
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